AR Tour App for Seattle’s Olympic Sculpture Park

UX/UI Design • Mobile App • Augmented Reality • Educational Experience • Branding

Designed an immersive AR mobile experience for Seattle’s Olympic Sculpture Park that helps visitors engage more deeply with public art through interactive storytelling, guided exploration, and educational content. The app was created to make the park more accessible and engaging for a wide range of users, including families, students, and casual visitors.

I focused on creating an intuitive mobile flow that blends physical space with digital interaction, using augmented reality to guide users through the park and provide contextual information about sculptures, artists, and the surrounding environment. The experience was designed to encourage discovery, learning, and longer visitor engagement while keeping navigation simple and approachable.

To create this experience, we conducted on-site research by walking through the Olympic Sculpture Park and completed two rounds of in-context usability testing with real users in the physical environment. Insights from these sessions informed multiple design iterations, including refining the navigation map, simplifying the icon system, and evolving the AR guide character to make the experience more intuitive and engaging.

The app was designed with two distinct visitor modes to support different types of user journeys. Challenge Walk guides users along a structured path through selected sculptures, using level-based progression and interactive prompts to reinforce learning and engagement. The challenge mode includes tiered experiences such as Explorer, Trailblazer, and Art Connoisseur, allowing the experience to scale by age group and depth of learning.

In contrast, Art Walk offers a more open-ended pathway through the park, allowing visitors to explore freely and engage with sculptures, contextual overlays, and educational content at their own pace.

As a future-state product expansion, I also explored a Teacher Mode dashboard that allows educators to guide class field trips through curriculum-based lessons, track student progress, monitor engagement, and manage lesson activities across the experience.

Beyond the app itself, I extended the system into a broader brand and experiential design ecosystem, including character development for the AR guide “Sam,” stickers, educational coloring pages, physical cutouts, environmental ads, QR-based promotional materials, and large-scale signage concepts for real-world park activation.

I also helped establish the visual branding for the experience, creating a cohesive identity across the app interface, AR guide character, icon system, and supporting marketing collateral. The brand was intentionally designed to feel playful, welcoming, and educational, helping unify the digital product with physical park signage and printed materials for a seamless end-to-end visitor experience.

This project strengthened my skills in experience design, mobile interaction patterns, educational UX, wayfinding systems, usability testing, and designing for real-world environments.