Penn Construction Website Redesign

Role: UX/UI Designer & Video Editor • Team: Client + developer partner • Timeline: ~3 months • Tools: Figma

A residential and commercial construction company needed a website built around the clients it serves. I designed the full site over three months, working directly with the client and a developer. I defined requirements with the client, ran a heuristic analysis of their existing site, and recommended a new site map with an About Us page and clear calls to action throughout.

Visitors arrive with very different needs, so I organized the experience around who the company serves: clear paths for residential and commercial clients, a specialties section that explains services, and calls to action placed throughout to turn visits into inquiries. I built Figma prototypes, presented them to the client, and partnered with the developer to bring the design to life, including a construction management service.

The final site included:

• a Who We Serve home page with separate paths for residential and commercial clients

• specialties and services with calls to action throughout

• commercial and residential project galleries of completed work

• an About Us page with an edited company video

• customer reviews and service areas to build trust and local relevance

This project strengthened my ability to turn client needs into a clear site structure, present design decisions to non-designers, and work closely with a developer to ship a real, live website.