Project description

In partnership with leadership’s brand strategy, I designed a series of campaign assets for Instagram and LinkedIn to support MeeBoss’s go-to-market marketing efforts. The goal was to communicate the platform’s value proposition clearly, strengthen brand recognition, and drive user interest and downloads across channels.

Process

I translated high-level brand messaging into scroll-stopping social content, balancing strong visual hierarchy, platform-specific layouts, and clear calls to action. Each asset was designed to reinforce MeeBoss’s mission of simplifying recruitment through direct connections between job seekers and hiring managers.

Impact / design thinking

The designs focused on conversion-oriented messaging, brand consistency, and audience engagement — helping communicate product benefits in a way that was visually compelling and easy to understand across both professional and social audiences.